Hospitality Industry Resources 

We have compiled a list of resources and information that we hope will be useful as we navigate these unprecedented times.

April 8, 2021 Social Media Workshop with Digital Storyteller Shana Bull - Zoom Audio File

October 6, 2020 SCHA "Tales From the Front Lines- Key Learnings from Covid-19" workshop Zoom audio file. 

SCHA Service Recommendations for Great Hospitality during Challenging Times

Updated List of California Reopening Resources: March 12, 2021

Reopening Blueprint Overview and Metrics:

Blueprint Activity and Business Tiers:

Sate COVID-19 dashboard:

Industry Guides:  and

What is required to be considered a “meal”?"

Guidelines for Temporary Tents, Canopies and Membrane Structures for Outdoor Business Operations:

SOCO Launch

The Sonoma County EDB has worked with members of our industry to develop some guidelines and a self-managed checklist.  Please take a look at the available resources HERE.

> State of California’s Guidance for Hotels and Lodging Employers

> State of California General Checklist for Hotels and Lodging Employers 

California Hotel & Lodging Association "Clean + Safe" Program 

> California Hotel & Lodging Association "Clean + Safe" Program Checklist

Special SCHA Member Pricing from Fishman Supply

SCHA Affiliate Member Fishman Supply has been supporting local businesses with an array of sanitation and safety products to address COVID-19 needs and protocols.

They have gathered helpful information and special pricing the SCHA Members, and their consultants are happy to discuss any additional needs.

Click HERE to see their informational brochure and  email or call 800-675-7750 to start your order and request the special pricing.  


Sonoma County Current Health Orders: Please review the latest orders and FAQs HERE. Many of the changes impact our industry, especially lodging. 

Review the April 17 rules requiring face covering HERE

Vaccine Information

All of the most up to date vaccine information for Sonoma County is located HERE.

County of Sonoma TOT & Property Tax Deferment Forms

The Sonoma County Auditor-Controller-Treasurer-Tax Collector’s Office (ACTTC) has posted a press release here informing operators of the TOT/BIA penalty waiver program in accordance with the resolution approved by the Board of Supervisors. Short-term rental operators can download a penalty waiver form or Property Tax Deferment format the County of Sonoma website HERE

Sonoma County Tourism All Industry Virtual Town Hall links

  • A recording of SCT’s All Industry Virtual Town Hall is available to download here. (Note: the link will allow you to preview/stream the first 15 minutes, but you'll need to download the video to watch the full 1 hr 22 min meeting.)
  • The PowerPoint deck from the meeting is accessible here.
  • The SCT Tourism Partners video is available to view here.
  • A list of questions received before and during the meeting, along with our answers, are available to view here.

SCT invites you to send any additional questions to and they will happily address them.  

Sonoma County Economic Development Board has many valuable resources on their site and now has a Coronavirus resource page on their website. There is information on financing, public health agencies, workforce resources, and regional partners as well as information for employees of affected businesses.

Sonoma County Dept of Health Services has lots of valuable information on their website too. 

Sonoma County Warm Line for Emotional and Mental Health Support

Beginning on Thursday April 23, a local warm line will be available to support community experiencing emotional stress and anxiety during the COVID-19 pandemic. The warm line is available to any County resident experiencing emotional side effects of the pandemic and/or the shelter in place order, or knows somebody who is. The phone number is 707.565.2652. This free and private warm line is available daily from 10 a.m. to 7 p.m. Service in Spanish and interpretation for other languages are also available.

Sonoma County Tourism has released their SCT Coronavirus Toolkit , which is full of useful information and resources.

Human Resources Information from Leap Solutions: SCHA Associate Member LEAP Solutions has shared the latest information on the newly enacted Federal Manadatory Sick Leave and Paid Family Leave Information for Employers.


Small Business Administration Disaster Assistance in response to the Coronavirus - Click here for the information flyer and click here to go to their website. Many of the programs launch Friday, April 3. 

The State of California is offering tax deferment and an Unemployment Insurance (UI) Work Sharing Program for employers needing to curtail hours of their workforce. Click here for the CA Dept of Labor website. You will also find information you can share with impacted workers.

California EDD Covid-19 FAQs: The Employee Development Department (EDD) is providing a variety of support services to people who have lost their jobs or have had their hours reduced due to the impacts of COVID-19 in California. For more information, please view the EDD’s COVID-19 FAQs.

California Hotel & Restaurant Association COVID-19 Resource Page

If you haven’t already visited this page, please check it out at You will find a wealth of industry-tailored resources and information, including what is mentioned here in addition to much more.


Newly released: Small Business Owner's Guide to the CARES Act

The Coronavirus Aid, Relief, and Economic Security (CARES) Act was passed by Congress on Friday, March 27 to assist business owners with whatever needs they have right now. This Small Business Owner's Guide will help you get started by providing information on the major programs and initiatives that will soon be available from the Small Business Administration (SBA), as well as some additional tax provisions that are outside of the scope of SBA.

The Napa-Sonoma Small Business Development Center (SBDC) has business advisors available to help you navigate the SBA programs at no charge. To request assistance, go to the SBDC Website and click on 'Apply Today'.

US Travel Association COVID-19 Resource Page

The CARES Act, the largest economic relief package in our nation’s history, was signed into law on March 27 and includes major provisions U.S. Travel fought for to deliver economic support to travel businesses, travel workers and their families.Check out the industry focused information HERE.


Celebrity chef Tyler Florence is working with the California Restaurant Association Foundation’s Restaurants Care program to provide assistance to restaurant workers who have been diagnosed with coronavirus, are caring for a sick family member or have lost work because of a restaurant closure. Learn more at

Restaurant or bar workers who are currently out of work: Restaurant Strong has a $1,000 grant opportunity courtesy of Samuel Adams and the Greg Hill Foundation. Check out the grant criteria and application information:

The Somm Journal has shared “A List of Resources for Service Industry Workers, Restaurants, and Bars” HERE 

Community Aid from Sonoma County Vintners Foundation

The Sonoma County Vintners Foundation just introduced a two-fold $1.2 million aid program for the Sonoma County community. The first program is a Winery and Restaurant Employee Assistance program. The second is the annual distribution of community grants to Sonoma County nonprofit organizations. 

The Sonoma County Vintners Foundation provided an initial investment of $145,000 to organizations including Corazón Healdsburg for the Winery and Restaurant Employee Assistance Program. Employees of wineries and restaurants that have been furloughed can apply for financial assistance for this program. Applications through Corazón Healdsburg are taken on a first-come, first-served basis and there are a variety of qualifications.

To learn more about the Winery and Restaurant Employee Assistance Program, as well as the $1,060,000 of community grants made by the Sonoma County Vintners Foundation to 80 Sonoma County nonprofits, read their full announcement here

Hello Alice 
is offering $10,000 grants to small business owners impacted by the coronavirus. Learn more on their COVID-19 Business Resource web page here.

Small business emergency grants available through Santa Rose Metro Chamber foundation and Community Foundation Sonoma County

The Santa Rosa Metro Chamber of Commerce is making grants of up to $2,000 available to small businesses negatively impacted by the shelter-in-place restrictions. The grants are available to any Sonoma County small business with 20 or fewer employees, regardless of their affiliation with the Metro Chamber and regardless of the citizenship of the business owner. Small businesses can apply for a grant by visiting

The National Restaurant Association Educational Foundation, through their Restaurant Employee Relief Fund, is offering grants to restaurant industry employees who have been adversely impacted by COVID-19 financially, whether through a decrease in wages or loss of employment. Learn more here. 

The United Way has a resource page full of information and services HERE

The Voice of the Hospitality Industry - Please Weigh In

How can we support you? What are your most pressing needs at this time? Please email with questions and concerns that we can collect and share with County Supervisors and other elected officials.

Thank you!

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