Harness Google Analytics to Maximize Your Digital Marketing
Presenter: Roger Coryell, BrandHound
Thursday April 12, 2018
12 PM – 2PM
Location: Sonoma County Tourism Office – Downstairs Board Room
400 Aviation Blvd #500, Santa Rosa, CA 95403
Cost: $30 SCLA Members/$35 Non-Members
Attend this seminar and learn to:
· Configure your Google Analytics to best fit your digital strategy
· Create reports which will provide actionable insight
· Learn how to measure ROI from each of your marketing channels
· Understand how to ‘mine’ your analytics data
One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and referrals), but you can use it to design your sales funnel, and to set and refine your marketing and e-commerce goals. Google Analytics is one of the indispensable tools for any marketer.
We use Google Analytics...
To have a clearer idea of who's visiting your hotel’s website: When most people visit, where they are from, and how they get to your site
To find causes and solutions for variations: Number of clicks, real-time visitors, etc.
To determine which distribution channel is most valuable, and which ones contribute the most to your online visibility
We'll address best practices to configure your GA correctly to best fit your digital strategy, create reports which will provide actionable insight, and measure ROI from each of your marketing channels
Roger Coryell, CTA is managing partner of Brandhound, a Sonoma County marketing agency. He manages BrandHound's destination marketing practice and is Google Analytics and Adwords certified. He works with DMOs and visitor-serving businesses across Northern California's wine regions to attract and engage visitors and to create and track ad campaigns and revenue. In 20 years of destination marketing, Roger's teams have won half a dozen HSMAI Adrian Awards for clients including Sonoma County, Napa Valley, Mariposa County, and the dog travel website DogTrekker.