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Harness Google Analytics to Maximize Your Digital Marketing

  • 12 Apr 2018
  • 12:00 PM - 2:00 PM
  • 400 Aviation Blvd, Suite 500
  • 2

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Harness Google Analytics to Maximize Your Digital Marketing

Presenter: Roger Coryell, BrandHound

Thursday April 12, 2018

12 PM – 2PM 

Location: Sonoma County Tourism Office – Downstairs Board Room

400 Aviation Blvd #500, Santa Rosa, CA 95403

Cost: $30 SCLA Members/$35 Non-Members


Attend this seminar and learn to:


·         Configure your Google Analytics to best fit your digital strategy

·         Create reports which will provide actionable insight

·         Learn how to measure ROI from each of your marketing channels

·         Understand how to ‘mine’ your analytics data

 

One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and referrals), but you can use it to design your sales funnel, and to set and refine your marketing and e-commerce goals. Google Analytics is one of the indispensable tools for any marketer.

We use Google Analytics...
To have a clearer idea of who's visiting your hotel’s website: When most people visit, where they are from, and how they get to your site

To find causes and solutions for variations: Number of clicks, real-time visitors, etc. 
To determine which distribution channel is most valuable, and which ones contribute the most to your online visibility 

We'll address best practices to configure your GA correctly to best fit your digital strategy, create reports which will provide actionable insight, and measure ROI from each of your marketing channels

 

Presenter Bio:


Roger Coryell, CTA is managing partner of Brandhound, a Sonoma County marketing agency. He manages BrandHound's destination marketing practice and is Google Analytics and Adwords certified. He works with DMOs and visitor-serving businesses across Northern California's wine regions to attract and engage visitors and to create and track ad campaigns and revenue. In 20 years of destination marketing, Roger's teams have won half a dozen HSMAI Adrian Awards for clients including Sonoma County, Napa Valley, Mariposa County, and the dog travel website DogTrekker.



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