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Liza Graves

LIZA GRAVES

Chairperson

COO, Beautiful Places

Joe Bartolomei

JOE BARTOLOMEI

Vice Chairperson

Co-founder, Farmhouse Inn

Al Lerma

AL LERMA

Secretary

Principal, Impact Now Advisors

Dustin Valette

DUSTIN VALETTE

Board Member

Chef/Owner, Valette Restaurant, Valette Wines, The Matheson

Mark Mathewson

MARK MATHEWSON

Board Member

Vice President of Hospitality, Jackson Family Wines

Larry Willis

LARRY WILLIS

Board Member

Owner/Innkeeper, The Gables Bed & Breakfast

Kirkman Lok

KIRKMAN LOK

Treasurer

CEO, Lok Group of Companies

Kelly Bass Siebel

KELLY BASS SIEBEL

Non-Voting Board Member

Senior Director, Community Engagement, Sonoma County Tourism

Rene Byck

RENE BYCK

Board Member

Proprietor, Paradise Ridge Winery

Aphrodite Caserta

APHRODITE CASERTA

Board Member

Director of Marketing, Safari West

Efren CaRrillo

EFREN CARRILLO

Non-voting Board Member

CEO, Gallaher Community Housing

JENNIFER BUFFO

Board Member

COO, Pure Luxury Transportation, Inc.

LELAND FISHMAN

Board Member

Proprietor, Fishman Supply Company

Director Meetings

Board of Directors meet monthly to discuss the ongoing business of the Association.
Annual Meetings are held to determine the Board of Directors for next year.
Special meetings of the Board of Directors may be called after the agreement of two members of the Board of Directors.

Board minutes are available upon request

Advocate. Use your voice!

We are the unified voice of Sonoma County hospitality and tourism, representing our interests and concerns with local government officials, and identifying issues of importance in the areas of workforce and affordable housing, taxes, fair competition, and development.

Educate. Learn new tools.

Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.

resources

SCHA is committed to playing a role in our business community and developing interest in our industry.  We provide resources and information to our industry.

Networking

Our membership mixers offer opportunities to make connections, collaborate, and find beneficial partnerships. We host several events each year at venues throughout the county, at no or very slight cost to members.

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